In 2000, China's total retail sales of nike air max industry is 060 million RMB, by 2011, China's outdoor industry retail sales amounted to 11 billion yuan, from 2000 onwards compound growth rate reached 61%, therefore, the Nike industry is also developing rapidly. China's Nike industry development is not necessarily 100% follow American development path, but as China's GDP, per capita consumption habits change, the general trend of development of China will be close to the United States.
In China can be defined as nike factory brand has 574, in the process, there is 1.7% (top 10) brand accounted for 58% of the amount of shipment, 3.5% of the brand accounted for 72%, 8.7% (the first 30 name) brand accounted for 85%.Among them, 2011 sales first tread accounted for 13% of the market in China Nike, the top three pathfinder, Colombia and north delivery amount summation accounted for 34% of the market. Thus it can be seen, the Chinese market Nike brand concentration is relatively high.
At present Chinese nike air max 90 channel distribution, business super accounted for 65%, street stores account for 28%, the network account for 7%.At present business super channel unify the whole country, Nike terminal number of absolute advantage, anatomizes China's current development situation. According to the mature Nike market observation, perhaps in a certain period of time, China business super expansion pace may last for a period of time, but from the trend, the quotient super ratio will step down; professional Nike sales channels will be inevitable development trend.
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